Mercedes-Benz Opening Teen Driving School in the U.S.

What’s the product when you cross Mercedes-Benz and a full driver’s ed program? Besides a handful of brave Mercedes-Benz instructors riding shotgun with 15-year-0lds in Benzes, you get the Mercedes-Benz Driving Academy, Mercedes’ new driver’s ed school for teens. The school is no publicity stunt—Mercedes made it clear that the school will be a profit-earning [...]

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Al Herman Ingo Hoffmann Emmanuel de Graffenried