Mini Wants to Position JCW as Full-Fledged Performance Sub-Brand, Sell Diesels in the U.S.

Prior to his current job as head of Mini, Kay Segler ran BMW’s M division. It seems almost obvious, then, when he tells us that he wants JCW to serve the same purpose for Mini that M does for BMW. Once the JCW Countryman arrives, Mini will offer John Cooper Works packages for all of [...]

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Charles Robert Hamilton V Mack Hellings Bruce Kessler